Coffee Freshness

Why Fresh Coffee Beans Make Such a Difference?

Coffee beans need to be degassed after roasting. During degassing, the coffee flavour attributes starts to rise, peaking at 1 to 3 weeks after roasting. This explains why coffee beans require some time to settle for the most prominent flavour to be extracted. During this period, the taste and aroma of coffee will change moderately. It is always fun to experiment the slight variations in taste and aroma, and finding out the best coffee you like within the degassing period after roasting.

As far as freshness is concerned, roasted coffee beans begin to age (due to oxidation) the moment we release them from the hot roaster to the cooling tray. After a period of time, when all the desired flavour elements flatten, the roasted coffee beans are considered old. When using old roasted beans for coffee, it may taste undesirable or oxidised. Since oxidation happens at a much faster rate with ground coffee, grinding roasted coffee beans just before brewing can retain the freshness of the beans for as long as possible.


We advise you make your coffee 1-3 weeks after roasting for optimal taste and aroma.

To ensure the freshest and best quality, we strongly recommend that the quantity of coffee you order each time should only cover 2-3 weeks of consumption.
How do we handle Order and Delivery

You can find the roast date printed on each package.