Alo Coffee’s 1st place win at the 2021 Ethiopia Cup of Excellence enlarged opportunities for Bensa smallholder coffee growers to prosper.

Six years working in coffee, Sidama Bensa-born Tamiru Tadesse saw the great disconnect between the exceptional flavors and high cup quality potential of his hometown’s coffees and the way these were being undervalued across the market. It was also too clear to him how this put the smallholder coffee-growing families and the country’s coffee industry at a huge disadvantage.